Ebook Download Lean Customer Development: Building Products Your Customers Will Buy, by Cindy Alvarez
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Lean Customer Development: Building Products Your Customers Will Buy, by Cindy Alvarez
Ebook Download Lean Customer Development: Building Products Your Customers Will Buy, by Cindy Alvarez
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Book Description
Fast, Flexible, and Ongoing Customer Development
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About the Author
Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.
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Product details
Series: Lean
Paperback: 240 pages
Publisher: O'Reilly Media; 1 edition (September 16, 2017)
Language: English
ISBN-10: 1492023744
ISBN-13: 978-1492023746
Product Dimensions:
6 x 0.5 x 9 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
41 customer reviews
Amazon Best Sellers Rank:
#388,164 in Books (See Top 100 in Books)
As an R&D manager, I've spent over 2 decades of my career talking to customers, analyzing the feedback, and using it to steer product design. I've seen customer-feedback processes work flawlessly an fail miserably. This book lays out a solid set of processes to do it right, and do it efficiently. It covers a lot of methods I've learned are critical, and I found a number of new ideas I'm eager to try. Whether you're new to customer engagement or seasoned, there is something in this book for you. I feel like the word "Lean" in the title is just trying to be trendy. Yes, the book has plenty of good advice throughout on how to be efficient collecting customer input, but 'Lean' ? Lastly, ideas like those in this book are most effective when everyone on the customer team is familiar with them. A few people that don't get the memo can disproportionally dilute the efforts of those that get it. If you're serious about building products that customer excitedly pay money for, get /everyone/ on the customer team to read this book.
Wow! I normally don't write reviews...but when I do it's because I desperately want to encourage others to give a book a chance. Lean Customer Development is an easy sale for Lean Startup lovers--of course we want to go deeper with the concepts. Lean Customer Development certainly does that. I've read many critical reviews, however, about Lean Startup's relevance to specific products not mentioned in the books. If that's you--you MUST read this book!I'm coming from a service industry and this book clarifies many questions that I had about the feasibility of having a "Minimum Viable Product" or MVP. What does that even mean to a lawyer? I've seen many people misconstrue the concept of the MVP and thus, I had my doubts about applying them to my profession. Although she still uses software development as the main focus for applying the principles, Alvarez addresses the flexibility of the MVP in a clear and enlightening fashion in Chapter 7, "What Kind of Minimum Viable Product Should I Build?" Powerful stuff! I feel I understand the concepts well enough to directly apply them to my law firm. Don't get me wrong: Eric's Reis' original work, Lean Startup, is a classic. Ash Maurya's Running Lean, also a part of this Lean series, is also essential reading. Lean Customer Development, however, easily led me to a pathway of applying Lean Startup principles to my situation. Her overall message about searching out, discerning, and applying customer behavior is truly eye-opening. Alvarez truly embodies why Lean Startup works--you give yourself the freedom to tailor a product/service that customers will actually pay to experience. Novel concept. I highly recommend you read this book before making a final decision about Lean Startup!
I work for one of the largest companies in the world. We have tons of ideas, too many. What we didn't have was a way to prove that people wanted the ideas. My boss challenged me to figure that out and through this book ( and a few others in the series like UX for lean) I realized we had all the pieces in the company already, we just needed to tie it all together.As an engineer I also used to take the mindset that only the consumer research folks in the company could talk to customers. Now I try and talk to 3 a week. Ideas are rarely the issue which is the focus of many other books.I came out of too many brainstorming sessions thinking what a waste of time. I replaced those with the alignment meetings mentioned in this book.
it is a great resource to business people of all kinds. I found the idea of the book is good for innovating both startup as well as innovating existing business. It is good in both conceptualization and practical implementation. My wish list for next edition of the book is more case studies of mass consumer products. Thank you Cindy for your contribution. Hope you continue teaching us.
If you're interested in the question and answer process around developing new products, this book collates some useful info into a single place. If you want a good portmanteau for types of mvps, there are many chapters devoted to these.Customer acquisition is not covered so if you're on the quest for customers and prospects, go elsewhere.
The appendix alone is with the price.I would complement this book with:"The Question Book" - Mikael Krigerus and Roman Tschappeler - exploring how to craft questions and a source of inspiration"The Graphic Facilitator's Guide" - Brandy Agerbeck - as a means of visualising your idea, hypotheses, target customer and MVP, especially in the early stages of stating and validating your hypotheses"The Sketchnote Handbook" and "The Sketchnote Handbook" - Mike Rohde - as a better means of capturing customer interviews and insights gained
We had Cindy on our podcast, The Entrepreneurs Library, to give a full run down of Lean Customer Development. She is an expert and the book is phenomenal! If you want to get a review from the author herself, check out Episode 6.You will want to pick it up immediately!!
I've just joined a new startup and out of the gate we have many assumptions. After a few chapters, I got out of the building and started using the interview techniques. Already I've found that our potential customer problems and expectations differ wildly from our initial assumptions.I can see how important it will be to bake these techniques into the DNA of the company.
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